A marketing perspective on the rise of China : monopoly, politics and value
Year of publication: |
2015
|
---|---|
Authors: | Collins, Neil ; Butler, Patrick |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 3/4, p. 269-288
|
Subject: | marketing management | political marketing | China | monopoly | Monopol | Monopoly | Marketing | Marketingmanagement | Marketing management | Politik | Politics | Wettbewerb | Competition |
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