A mediation analysis of perceived service quality, customer satisfaction and customer engagement in the banking sector
Year of publication: |
2023
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Authors: | Ananda S ; Kumar, Raghavendra Prasanna ; Dharmendra Singh |
Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 28.2023, 3, p. 570-584
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Subject: | Customer engagement | Customer satisfaction | India | Nationalized banks | Retail banking | Service quality | SERVQUAL | Dienstleistungsqualität | Kundenzufriedenheit | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing | Indien | Bankgeschäft | Banking services |
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