A mental model for teaching strategic marketing management
Year of publication: |
[2016]
|
---|---|
Authors: | Warren, Homer B. ; Burns, David J. |
Published in: |
Global perspectives on contemporary marketing education. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-4666-9784-3. - 2016, p. 65-76
|
Subject: | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management | Führungskräfteentwicklung | Leadership development | Betriebswirtschaftsstudium | Graduate business education | Theorie | Theory |
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