Consumer warfare : implications for marketing strategy
Year of publication: |
2008
|
---|---|
Authors: | Burns, David J. ; Warren, Homer B. |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 29.2008, 6, p. 44-52
|
Subject: | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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