A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets
Sang-Uk Jung, John Zhu, Thomas S. Gruca
| Year of publication: |
December 2016
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|---|---|
| Authors: | Jung, Sang-Uk ; Zhu, John ; Gruca, Thomas S. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 12, p. 5901-5908
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| Subject: | Empirical generalization | Meta-analysis | Double jeopardy | Category characteristics | Brand performance metrics | Meta-Analyse | Performance-Messung | Performance measurement | Markenführung | Brand management | Marketing | Marktanteil | Market share | Markenartikel | Brand | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.04.106 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011597549