A meta-analysis of electronic word-of-mouth elasticity
Year of publication: |
2015
|
---|---|
Authors: | You, Ya ; Vadakkepatt, Gautham G. ; Joshi, Amit M. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 2, p. 19-39
|
Subject: | electronic word-of-mouth elasticity | social media | meta-analysis | Social Web | Social web | Virales Marketing | Viral marketing | Meta-Analyse | Meta-analysis | Elastizität | Elasticity |
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