A meta-analysis of personal selling elasticities
Year of publication: |
2008
|
---|---|
Authors: | Albers, Sönke ; Mantrala, Murali K. ; Sridhar, Shrihari |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2008, 1, p. 3-24
|
Subject: | Direktmarketing | Direct marketing | Wirtschaftsforschung | Economic research | Empirische Methode | Empirical method | Bibliometrie | Bibliometrics | 1971-2007 |
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