A meta-analysis of the effect of chatbot anthropomorphism on the customer journey
Cheng Yanxia, Zhu Shijia and Xiao Yuyang
Year of publication: |
2024
|
---|---|
Authors: | Cheng, Yanxia ; Zhu, Shijia ; Xiao, Yuyang |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 1, p. 1-22
|
Subject: | Anthropomorphism | Chatbot | Meta-analysis | Sustainability | The customer journey |
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