How do destination management organization-led postings facilitate word-of-mouth communications in online tourist communities? : a content analysis of China's 5A-class tourist resort websites
Yongge Niu, Cheng Lu Wang, Shimin Yin, Yixuan Niu
| Year of publication: |
October-December 2016
|
|---|---|
| Authors: | Niu, Yongge ; Wang, Cheng Lu ; Yin, Shimin ; Niu, Yixuan |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 33.2016, 7/9, p. 929-948
|
| Subject: | Destination management organization | online tourist communities | information cues | word-of-mouth communication | content analysis | Social Web | Social web | Virales Marketing | Viral marketing | Destinationsmanagement | Destination management | Tourismuswirtschaft | Tourism industry | Website | Tourismusmarketing | Tourism marketing | Online-Marketing | Internet marketing | China | Bibliometrie | Bibliometrics | Tourismus | Tourism | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2015.1075455 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011627330