A model for predictive measurements of advertising effectiveness
Robert J. Lavidge and Gary A. Steiner
| Year of publication: |
1969
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|---|---|
| Authors: | Lavidge, Robert J. ; Steiner, Gary A. |
| Published in: |
Measuring advertising effectiveness. Selected readings. - Homewood, Ill. [u.a.] : Irwin. - 1969, p. 2-7
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| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Marketing. 1961, Oct. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002353197