Brand relationship between global airline alliances and their member airlines
Year of publication: |
August 2016
|
---|---|
Authors: | Chung, Yi-Shih ; Feng, Cheng-min |
Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 55.2016, p. 222-233
|
Subject: | Global airline alliance | Brand attitude | Brand equity | Halo effect | Purchasing | Welt | World | Fluggesellschaft | Airline | Strategische Allianz | Strategic alliance | Markenführung | Brand management | Luftverkehr | Air transport | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
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