A model of brand competition in attribute space : toward a formal framework for marketing analysis of consumer behavior
Aharon Hibshoosh
| Year of publication: |
1974
|
|---|---|
| Authors: | Hibshoosh, Aharon |
| Subject: | Verbraucher | Markenartikel |
| Extent: | IV, 175 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Thesis: | Berkeley, Univ. of California, Diss. 1974 |
| Notes: | Bibliogr. S. 172-175 Fotokopie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002871646