A model of brand prestige formation in the casino industry
Year of publication: |
October-December 2016
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Authors: | Hwang, Jinsoo ; Han, Heesup |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 33.2016, 7/9, p. 1106-1123
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Subject: | Casino | brand prestige | service quality | social value | brand consciousness | Glücksspiel | Gambling | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Markenartikel | Brand |
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