A study of brand prestige in the casino industry : the moderating role of customer involvement
Heesup Han, JungHoon (Jay) Lee, Jinsoo Hwang
| Year of publication: |
January 2018
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|---|---|
| Authors: | Han, Heesup ; Lee, JungHoon ; Hwang, Jinsoo |
| Published in: |
Tourism and hospitality research : the surrey quarterly review. - London [u.a.] : Sage Publ., ISSN 1467-3584, ZDB-ID 2249125-9. - Vol. 18.2018, 1, p. 96-106
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| Subject: | Casino | brand prestige | social value | customer involvement | customer satisfaction | Glücksspiel | Gambling | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1467358415627302 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011846778