A model of consumer's retail atmosphere perceptions
Year of publication: |
2013
|
---|---|
Authors: | Rayburn, Steven W. ; Voss, Kevin E. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 20.2013, 4, p. 400-407
|
Subject: | Einzelhandel | Retail trade | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | USA | United States |
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