A model of customer-centric banking practices for corporate clients in Bangladesh
Syed Saad Andaleeb, Mamunur Rashid and Quazi Akhlaqur Rahman
| Year of publication: |
2016
|
|---|---|
| Authors: | Andaleeb, Syed S. ; Rashid, Mamunur ; Rahman, Quazi Akhlaqur |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 34.2016, 4, p. 458-475
|
| Subject: | Bangladesh | Bank selection criteria | Corporate customers | Customer-centric banking | Relationship banking | Bangladesch | Bank | Beziehungsmarketing | Relationship marketing | Firmenkundengeschäft | Corporate banking | Kreditgeschäft | Bank lending | Kunden | Customers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-10-2014-0156 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011593881