A Model of Emotion-Driven Choice
Year of publication: |
1998
|
---|---|
Authors: | Elliott, Richard |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 14.1998, 1-3, p. 95-108
|
Saved in:
Saved in favorites
Similar items by person
-
The nature of trust in brands: a psychosocial model
Elliott, Richard, (2007)
-
The evolution of the empowered consumer
Davies, Andrea, (2006)
-
The evolution of brands : from signals of quality to storehouses of trust
Elliott, Richard, (2009)
- More ...