A model of sponsorship effects on the sponsor's employees
Year of publication: |
2010
|
---|---|
Authors: | Khan, Aila M. ; Stanton, John |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 16.2010, 1/2, p. 188-200
|
Subject: | Sponsoring | Sponsorship | Personalmarketing | HR marketing | Arbeitszufriedenheit | Job satisfaction | KMU | SME |
-
Growing the talent pool : how sponsorship of professional sales programs enhances employer branding
Groza, Mark D., (2022)
-
Farrelly, Francis, (2012)
-
An examination of employees' response to sponsorship : the role of team identification
Demirel, Abdullah, (2018)
- More ...
-
Jackson, Elizabeth, (2007)
-
Tangibility consequences for ethnic marketing strategy
Pires, Guilherme D., (2004)
-
Changes in accounting standards : implications for marketing in Australia
Stanton, Patricia, (2004)
- More ...