A model of the role of free drug samples in physicians' prescription decisions
Year of publication: |
2009
|
---|---|
Authors: | Joseph, Kissan ; Mantrala, Murali K. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 20.2009, 1, p. 15-29
|
Subject: | Verkaufsförderung | Sales promotion | Arzneimittel | Pharmaceuticals | Markenführung | Brand management |
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