A more comprehensive view of consumer confusion : scale development
Ayşegül Ermeç Sertoğlu and Bahtışen Kavak
| Year of publication: |
July-September 2017
|
|---|---|
| Authors: | Sertoğlu, Ayşegül Ermeç ; Kavak, Bahtışen |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 29.2017, 4, p. 265-276
|
| Subject: | Brand confusion | consumer confusion | personal characteristics | scale development | situational factors |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2017.1295297 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011744278