The influence of culture on perception of ethical problems in international marketing
Robert W. Armstrong
| Year of publication: |
1993
|
|---|---|
| Authors: | Armstrong, Robert W. |
| Publisher: |
[Canberra] : Murdoch Univ., Asia Research Center |
| Subject: | Internationales Marketing | International marketing | Kulturelle Identität | Cultural identity | Ethik | Ethics | Wahrnehmung | Perception | Wirtschaftsethik | Economic ethics | Unternehmenskultur | Corporate culture |
| Extent: | 21 S |
|---|---|
| Series: | Working paper / Murdoch University, Asia Research Centre. - Perth, ISSN 1037-4612, ZDB-ID 2440773-2. - Vol. 17 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 20 - 21 |
| ISBN: | 0-86905-268-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000603200