A multidimensional association approach to sequential consumer judgments
Year of publication: |
2011
|
---|---|
Authors: | Keppler, David Sleeth ; Wheeler, S. Christian |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 21.2011, 1, p. 14-23
|
Subject: | Konsumgütermarketing | Consumer goods marketing | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour |
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