A multistage behavioural and temporal analysis of CPV in RM
Year of publication: |
2012
|
---|---|
Authors: | Dorai, Sriram ; Varshney, Sanjeev |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 27.2012, 5, p. 403-411
|
Subject: | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value |
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