A near-optimal bidding strategy for real-time display advertising auctions
Srinivas Tunuguntla and Paul R. Hoban
| Year of publication: |
2021
|
|---|---|
| Authors: | Tunuguntla, Srinivas ; Hoban, Paul R. |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 1, p. 1-21
|
| Subject: | bidding strategies | internet display advertising | online advertising | online knapsack problems | stochastic optimization | Online-Marketing | Internet marketing | Auktionstheorie | Auction theory | Werbewirkung | Advertising effects | Internet | Werbung | Advertising | Internet-Auktion | Online auction | Suchmaschine | Search engine |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243720968547 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012426501