First-price auctions in online display advertising
Year of publication: |
2021
|
---|---|
Authors: | Despotakis, Stylianos ; Ravi, Ramamoorthi ; Sayedi, Amin |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 5, p. 888-907
|
Subject: | advertising | auctions | first-price auctions | game theory | header bidding | second-price auctions | waterfall bidding | Auktionstheorie | Auction theory | Auktion | Auction | Online-Marketing | Internet marketing | Spieltheorie | Game theory | Werbewirkung | Advertising effects | Internet-Auktion | Online auction | Werbung | Advertising | Suchmaschine | Search engine |
-
Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei, (2024)
-
Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick, (2018)
-
Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie, (2015)
- More ...
-
Despotakis, Stylianos, (2017)
-
The beneficial effects of ad blockers
Despotakis, Stylianos, (2021)
-
Despotakis, Stylianos, (2014)
- More ...