A negative actor engagement scale for online knowledge-sharing platforms
Year of publication: |
2023
|
---|---|
Authors: | Li, Loic Pengtao ; Frethey-Bentham, Catherine ; Juric, Biljana ; Brodie, Roderick J. |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 31.2023, 1, p. 36-48
|
Subject: | actor engagement | knowledge-sharing platform | negative engagement | scale development |
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