A network perspective of digital competition in online advertising industries : a simulation-based approach
Year of publication: |
2010
|
---|---|
Authors: | Chang, Ray M. ; Oh, Wonseok ; Pinsonneault, Alain ; Kwon, Dowan |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 21.2010, 3, p. 571-593
|
Subject: | Online-Marketing | Internet marketing | Werbewirtschaft | Advertising industry | Werbewirkung | Advertising effects |
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