A Neurocognitive Model of Advertisement Content and Brand Name Recall
Year of publication: |
2007
|
---|---|
Authors: | Chessa, Antonio G. ; Murre, Jaap M. J. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 26.2007, 1, p. 130-141
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | advertising | memory | impact | scheduling | bursting | dripping | massed and spaced learning | point processes |
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