A neuropsychological study on how consumers process risky and secure e-paymentsws
Year of publication: |
August 2018
|
---|---|
Authors: | Casado-Aranda, Luis-Alberto ; Liébana-Cabanillas, Francisco ; Sánchez-Fernández, Juan |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 43.2018, p. 151-164
|
Subject: | E-payment | Risk | Security | fMRI | Paypal | Debit card | Konsumentenverhalten | Consumer behaviour | Kreditkarte | Credit card | Risiko | Elektronisches Geld | Electronic money | Datensicherheit | Data security |
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