Consumer processing of online trust signals : a neuroimaging study
Year of publication: |
2019
|
---|---|
Authors: | Casado-Aranda, Luis-Alberto ; Dimoka, Angelika ; Sánchez-Fernández, Juan |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 47.2019, p. 159-180
|
Subject: | Online trust signal | Seals of approval | Rating systems | Assurance statements | Trust | Risk | fMRI | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Vertrauen | Confidence | Signalling |
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