A new approach to industrial market segmentation
Year of publication: |
1978
|
---|---|
Authors: | Choffray, Jean-Marie ; Lilien, Gary L. |
Published in: |
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 241848-4. - Vol. 19.1978, 3, p. 17-29
|
Subject: | Absatzpolitik | Industriemarkt |
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