A new approach to measure perceived brand personality associations among consumers
Year of publication: |
2010
|
---|---|
Authors: | Heere, Bob |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 19.2010, 1, p. 17-24
|
Subject: | Markenimage | Brand image | Sportmarketing | Sports marketing | Neuseeland | New Zealand |
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