A new approach to segmenting multichannel shoppers in Korea and the U.S.
Joonyong Park, Renee B. Kim
| Year of publication: |
November 2018
|
|---|---|
| Authors: | Park, Joonyong ; Kim, Renee B. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 45.2018, p. 163-178
|
| Subject: | Association rule mining | Clustering of shopper | Data visualization | Rank ordered data | Konsumentenverhalten | Consumer behaviour | USA | United States | Südkorea | South Korea | Data Mining | Data mining | Clusteranalyse | Cluster analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.09.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011929948