Importance of offline service quality in building loyalty of OC service brand
Year of publication: |
2022
|
---|---|
Authors: | Park, Joonyong ; Kim, Renee B. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-8
|
Subject: | Brand loyalty | Offline service quality | Omni-channel service brand | Dienstleistungsqualität | Service quality | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Markentreue | Markenartikel | Brand | Dienstleistungsmarketing | Services marketing | Markenimage | Brand image |
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