A new conceptual framework for greater success with integration of E-CRM
Year of publication: |
2009
|
---|---|
Authors: | Letaifa, Soumaya Ben ; Perrien, Jean |
Published in: |
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-154-4. - 2009, p. 14-29
|
Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Großbank | Large bank | Empirische Methode | Empirical method | Kanada | Canada |
-
Customer loyalty in electronically mediated environments
Mittal, Vikas, (2007)
-
Managerial discretion and E-CRM performance
Coltman, Tim, (2009)
-
Users' perceptions of two types of hotel reservation Web sites
Morosan, Cristian, (2008)
- More ...
-
Letaifa, Soumaya Ben, (2007)
-
Too close to collaborate? : how geographic proximity could impede entrepreneurship and innovation
Letaifa, Soumaya Ben, (2013)
-
The uneasy transition from supply chains to ecosystems : the value-creation/value-capture delemma
Letaifa, Soumaya Ben, (2014)
- More ...