A new dualistic approach to brand passion : harmonious and obsessive
Year of publication: |
2014
|
---|---|
Authors: | Swinberghe, Krist R. ; Astakhova, Marina ; Wooldridge, Barbara Ross |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 12, p. 2657-2665
|
Subject: | Brand passion | Harmonious brand passion | Obsessive brand passion | Consumer-brand identity theory | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | USA | United States | Markenführung | Brand management | Markentreue | Brand loyalty |
-
When luxury advertising adds the identitary values of luxury : a semiotic analysis
Anido Freire, N., (2014)
-
Joshi, Richa, (2020)
-
Chen, Chunxiao, (2022)
- More ...
-
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina, (2017)
-
A new dualistic approach to brand passion: Harmonious and obsessive
Swimberghe, Krist R., (2014)
-
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina, (2017)
- More ...