A new market brand equity model (MBE)
Year of publication: |
2016
|
---|---|
Authors: | Shuv-Ami, Avichai |
Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 2509205-4. - Vol. 11.2016, 3, p. 322-346
|
Subject: | Brand equity | Brand value | Recommendations | Knowledge | Commitment | Market share | Markenimage | Brand image | Markenführung | Brand management | Marktanteil | Marketing |
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