A new measure of brand attitudinal equity based on the Zipf distribution
Year of publication: |
2008
|
---|---|
Authors: | Hofmeyr, Jan ; Goodall, Victoria ; Bongers, Martin ; Holtzman, Paul |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 50.2008, 2, p. 181-202
|
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Messung | Measurement |
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