Brand owner approaches to assessing the risk of product counterfeiting
Jeremy M. Wilson, Brandon S. Sullivan
| Year of publication: |
May 2016
|
|---|---|
| Authors: | Wilson, Jeremy M. ; Sullivan, Brandon A. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 23.2016, 3, p. 327-344
|
| Subject: | counterfeit | trademark | risk | brand | measurement | Produktpiraterie | Product counterfeiting | Markenartikel | Brand | Markenführung | Brand management | Markenrecht | Trademark law | Risiko | Risk | Messung | Measurement | Risikomanagement | Risk management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/bm.2016.10 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011477748