Performance outcomes of behavioral attributes in buyer-supplier relationships
Year of publication: |
2015
|
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Authors: | Graca, Sandra Simas ; Barry, James M. ; Doney, Patricia M. |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 30.2015, 7, p. 805-816
|
Subject: | Cross-cultural | Relationship capital | B2B relational exchanges | Behavioral attributes | Exchange climate | Performance outcomes | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Performance-Messung | Performance measurement | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance |
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