A new perspective on the Plog psychographic system
Year of publication: |
April 2016
|
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Authors: | Litvin, Stephen W. ; Smith, Wayne W. |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 22.2016, 2, p. 89-97
|
Subject: | Destination selection | market segmentation | Plog | psychographics | vacation marketing | Marktsegmentierung | Market segmentation | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management |
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