A new SOM-based method for profile generation : theory and an application in direct marketing
Alex Seret; Thomas Verbraken; Sébastien Versailles; Bart Baesens
| Year of publication: |
2012
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| Authors: | Seret, Alex ; Verbraken, Thomas ; Versailles, Sébastien ; Baesens, Bart |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 220.2012, 1 (1.7.), p. 199-209
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| Subject: | Direktmarketing | Direct marketing | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009531542