A new understanding of market creation : how CUBEical thinking uncovers competitive arenas within markets
Year of publication: |
2008
|
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Authors: | Andersen, Henrik ; Ritter, Thomas |
Published in: |
Strategic market creation : a new perspective on marketing and innovation management. - Chichester [u.a.] : Wiley, ISBN 978-0-470-72509-2. - 2008, p. 172-186
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Subject: | Innovation | Marketingmanagement | Marketing management |
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