Strategic market creation : a new perspective on marketing and innovation management
ed. by: Karin Tollin and Antonella Caru
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Tollin, Karin (ed.) ; Carù, Antonella (contributor) |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Marketingmanagement | Marketing management | Innovation | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Produktmanagement | Aufsatzsammlung |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
17 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXIV, 439 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Enth. 17 Beitr. 0807 |
| ISBN: | 978-0-470-72509-2 ; 978-0-470-69427-5 ; 0-470-72509-5 ; 0-470-69427-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003685388