A new world for museum marketing? : facing the old dilemmas while challenging new market opportunities
Alternative title: | Novi svijet marketing muzeja? suočavanje sa starim nedoumicama pri izazivanju novih tržišnih prilika |
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Year of publication: |
2014
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Authors: | Komarac, Tanja |
Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 26.2014, 2, p. 199-214
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Subject: | art marketing | museum marketing | services | experiences | new technologies | Marketing | Marketingmanagement | Marketing management | Museum | Welt | World |
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