The role of the museum shop : eliciting the opinions of museum professionals
Tanja Komarac, Durdana Ozretic-Dosen, Vatroslav Skare
| Year of publication: |
2019
|
|---|---|
| Authors: | Komarac, Tanja ; Ozretić Došen, Đurđana ; Skare, Vatroslav |
| Published in: |
International journal of arts management. - Montréal : Ecole, ISSN 1480-8986, ZDB-ID 2105595-6. - Vol. 21.2019, 3, p. 28-41
|
| Subject: | Museum shops | services | museum professionals | marketing management | Museum | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassungen in französischer und spanischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060857