A normative approach to motivating savings behavior : the moderating effects of attention to social comparison information
Hye Jin Yoon, Carrie La Ferle and Steven M. Edwards
| Year of publication: |
2016
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| Authors: | Yoon, Hye Jin ; La Ferle, Carrie ; Edwards, Steven M. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 5, p. 799-822
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| Subject: | social norm effects | positive social norm | negative social norm | attention to social comparison information (ATSCI) | financial literacy campaigns | public service advertisement | Experiment | Soziale Norm | Social norm | Sparen | Savings | Soziales Verhalten | Social behaviour | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2016.1145094 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011618395