A note on the impact of daily deals on local retailers' online reputation : mediation effects of the consumer experience
Year of publication: |
2020
|
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Authors: | Bai, Xue ; Marsden, James R. ; Ross, William T. ; Wang, Gang |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 31.2020, 4, p. 1132-1143
|
Subject: | daily deal | electronic word of mouth | mediation | negative externality | mismatch | service | Groupon | text mining | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Handel | Online retailing | Reputation |
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