A novel approach to segmentation using customer locations data and intelligent techniques
Year of publication: |
[2017]
|
---|---|
Authors: | Öztayşi, Başar ; Gokdere, Ugur ; Simsek, Esra Nur ; Salkın Öner, Ceren ; Oner, Ceren Salkin |
Published in: |
Handbook of research on intelligent techniques and modeling applications in marketing analytics. - Hershey, Pa. : IGI Global, Business Science Reference, ISBN 978-1-5225-0997-4. - 2017, p. 21-39
|
Subject: | Zielgruppe | Target group | Datenerhebung | Data collection | Geoinformationssystem | Geographic information system | Navigationssystem | Navigation system | Fuzzy-Set-Theorie | Fuzzy sets |
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