A novel cost-sensitive framework for customer churn predictive modeling
Year of publication: |
2015
|
---|---|
Authors: | Bahnsen, Alejandro ; Aouada, Djamila ; Ottersten, Björn |
Published in: |
Decision Analytics. - Heidelberg : Springer, ISSN 2193-8636. - Vol. 2.2015, 1, p. 1-15
|
Publisher: |
Heidelberg : Springer |
Subject: | Predictive modeling | Classification | Cost-sensitive | Churn | Customer lifetime value |
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